CANADIAN IMPERIAL BANK OF COMMERCE (CIBC)
Financial Literacy
Financial Literacy aims to teach students about making decisions when using money through interactive installations. By having students interact with the installations, the goal is to teach them the impact and outcome of their decisions.
Category
Concept, Banking
Role
Visual Designer
Tools
Sketch, Photoshop, Illustrator
Duration
3 Days
Background
Financial Literacy was originally an idea that Avanade and CIBC had to create this immersive environment using one of the floors inside the newly built building that CIBC was moving into. The idea was to bring students in on a field trip and help them understand the impact of using money. With a team of 4 and a very short amount of time we set out to teach students about:
Investing
Entrepreneur
Budgeting
Borrowing & Credit
Saving
