👋🏻
Hello! I’m Keith
Nice to meet you!
Nice to meet you!
All-around product designer focused on growth and core experiences.
With 7+ years of experience, I've had the opportunity to design and ship impactful products across diverse industries. I craft thoughtful, user-centred solutions by blending quantitative data with qualitative insights to drive meaningful outcomes.
Seller Deal Widget
Driving urgency for sellers to stay informed on the latest competitor news and updates - resulting in 20% lift in content utilization.
Program Impact Report
Enabled companies to measure Klue’s impact across teams with insights supporting renewal conversations and contributed to a 34% reduction in churn.
Onboarding Flow
Redesigned FreshBooks onboarding questionnaire, increasing completetion rate by 4% month over month.
First Time Invoice Creation
Led the design of a new way to create an invoice while also reducing the time to value which resulted in a 53% increase of sent invoices.
Personalized First Steps
Tailored first steps for new customers to experience FreshBooks, leading to a 23% boost in engagement.
Past Work
Redesigned the browse and checkout experience for Canadian Tire to improve product discovery and streamline the path to purchase.
Improved the online billing experience for Enbridge Gas by redesigning the bill layout and launching a chatbot that guided customers through common billing questions, reducing support calls.
Envisioned the future employee experience at Highmark Health by leveraging the Microsoft 365 ecosystem to improve collaboration, productivity, and workflow efficiency.
Redesigned the mobile field service application used by Johnson Controls technicians globally, streamlining on-site workflows and reducing service times.